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    Beautycounter Swaps: My Guide to Clean Alternatives to Beautycounter

    Reading time: 7 minutes · Updated: Jul 22, 2024 by Anna Rapp

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    I am SO sad that Beautycounter won’t be back until the fall! I know I don’t have enough product to last me, and will be using products from the other cleanest brands I know.

    If you are in the same boat, this post is for you! I’ve compiled some squeaky clean Beautycounter swaps for when you run out of products or if you want to try something new for a bit.

    Beautycounter Alternatives- Swapping Beautycounter products for other clean skincare and makeup

    I am going to focus on two brands that I have tried and trust to be TRULY Non-Toxic! But if you search my website, you will find guides to non-toxic skincare, makeup, lip color, deodorant, hair color, hair products, sunscreen, baby shampoo, etc., and each post contains several brands. Here is my general guide to non-toxic shopping!

    ​Crunchi​ – ​Read my full review here​. They are my absolute go-to for squeaky clean, heavy-metal-tested make-up while Beautycounter is gone. This is the only other makeup I will allow on my daughter’s skin (like for a dance recital). They also have fabulous skincare, especially their anti-aging line. They are actually cleaner than Beautycounter because they do not use synthetic colors or phenoxyethanol (same with Pure Haven below), AND they test for heavy metals. They do not have as full a line of products, or as full a color line as Beautycounter did, but what they have is great!

    ​Pure Haven​ (this website is not great, but the products are amazing!) You can ​read my whole review​ here. They are my go-to for hair care, and they also have a very extensive line of non-toxic products (we use all of their cleaning products at this point).

    Makeup

    I have used and loved Crunchi makeup for a long time so this is an easy category to recommend products in! Crunchi tests for heavy metals, just as Beautycounter did. Crunchi doesn’t use synthetic colors so you aren’t going to find the same variety of color cosmetics, but their products are great! I wrote a ​full review of the products here​, but for the sake of this email, I’ll keep it short and sweet.

    • ​Beautifully Flawless Foundation​—I love this product! It’s a buildable fuller-coverage liquid foundation that seamlessly blends into the skin. The formula helps to smooth out blemishes and imperfections, and nine shades are available to match a wide range of skin tones. I find that this is a full coverage foundation, and if you want lighter coverage you need to apply sparingly. Use ​this guide to choose your shade​ and/or text a picture in natural light without makeup to customer service and a Crunchi makeup artist can help you determine your shade. OR you can email the picture to me, and we can probably get you an answer more quickly!
    • ​Cheekmate Blush​ – This cheek color has a slight shimmer and creates a gorgeous, glowing finish.
    • ​Cheekmate Liquid Blush​ – This stuff is amazing! If you’ve never tried a liquid blush its time! And so easy to travel with! Dab a few dots on each cheek and use fingertips or the ​No. 4 Blush Brush​ to gently blend.
    • ​Everluxe Lip Crayon​– This nourishing lip pencil delivers bold color in sustainable packaging. There are tons of lipstick shades to choose from!
    • ​Eyeshadow​ – They have two different eyeshadow palettes that come in gorgeous shades to compliment any eye color.
    • ​Highliner Pencil Eyeliner​– This eye pencil is gentle enough for sensitive eyes and the creamy formula glides on effortlessly. It’s perfect for a subtle look or to build up a more intense smoky eye!
    • ​Hydrogloss Lip O​il- This hydrating lip product delivers next-level gloss through nourishing ingredients like organic olive fruit oil, shea butter, and coconut oil.
    • ​Luminescence Highlighter​– This highlighter is formulated using light-reflecting mica to create a radiant lit-from-within makeup look.
    • ​My Alibi Liquid Concealer​ – This brightening product uses a creamy, nourishing solution to hydrate the skin and conceal acne, discoloration, redness, and dark circles. Use a shade slightly lighter than your foundation for underneath your eyes to brighten your face! Use the same color to hide blemishes.
    • ​Nutribrow Eyebrow Pencil ​– I love this eyebrow pencil! Its effortless application is perfect for framing the face.
    • ​Shattered Mascara​ – This lengthening and volumizing mascara is amazing. It gives me such full, bold eyelashes (more than Beautycounter). I’ve found that it can smudge a bit under my lower lashes, so I add a bit of translucent powder to the under-eye and it does the trick!
    • Smart Primer- This foundation primer noticeably reduces the appearance of fine lines, wrinkles, and pores to create a flawless base for your makeup. It helps makeup go on smoother and last for longer.
    • ​Solarise Bronzer​– This powder can be used for bronzing or contouring to add warmth and definition to the face.
    • ​Translucent Finishing Powder​– This loose powder helps to smooth out fine lines and pores, minimize the appearance of oily or shiny skin, and give your makeup the lasting power to stay put all day long.
    • ​Makeup Brushes​– Crunchi has professional, vegan makeup brushes that you are going to love!

    Skincare:

    This is the hardest category because Beautycounter was so good! Most of these recommendations will be from ​Crunchi​ which is another super safe, non-toxic, sustainable company! I became an Advocate for Crunchi many years ago so I have been able to try lots of their products as they have launched. I have included some other favorite clean brands, and Pure Haven also offers skincare products, and I have been lucky to try some of them!

    If you use the line or products on the left, switch to those on the right.

    -> Countertime Cleansing Oil – ​Gentle Facial Bar​ (foams) or ​I AM the Balm Makeup Cleansing Balm​ (doesn’t foam) or ​AnnMarie Skincare Cleansing Oil​ (note the last one has a strong herbal smell)

    -> Countertime Essence – ​Clarilight Facial Essence​

    -> Supreme Cream – ​Nightlight Advanced Facial Cream​

    -> Countertime Soft Cream – ​Daylight Advanced Facial Cream​

    -> Countertime Serum – ​Goldenlight Multi-Peptide Facial Serum​

    -> Countertime Eye Cream – ​Powerlight Eye Cream​

    -> Countermatch Foaming Cleanser – ​Charcoal Facial Bar​ or ​Gentle Facial Bar​ or ​Pure Haven Refresh Cleanser with Pre-Priobiotics​

    -> Countermatch Adaptive Moisturizing Lotion – ​Daylight Facial Cream​

    -> Mighty Plump Water Cream – ​Daylight Advanced Facial Cream​

    -> Countermatch Sleeping Cream – ​Nightlight Facial Cream​

    -> BC Overnight Resurfacing Peel – ​I AM Polished Facial Exfoliator​

    -> AHA Mask – ​I AM Polished Facial Exfoliator​

    -> BC Cleansing Balm – ​I AM the Balm Makeup Cleansing Balm​

    -> BC Eye Cream – ​Powerlight Eye Cream​

    -> Brightening Face Oil – ​I AM Luminous Facial Oil​

    -> All Bright Vitamin C Serum – ​I AM Bright Vitamin C Facial Serum​

    -> Face Sunscreen – ​Sunlight Facial SPF 30​

    Sunscreen:

    • Crunchi’s ​Body Sunscreen​ is fabulous with no white sheen
    • ​Badger Sunscreens​ – white and thick, but safe and affordable!
    • ​Babo Botanicals Sunscreens​ – always stick to SPF 25 or 30, when you go to 50 with broad spectrum you’re getting into chemical sunscreens that aren’t great.
    • Check out my ​full guide to non-toxic sunscreen​!!

    Deodorant:

    Check out this ​whole post​ dedicated to the best deodorants! ​Pure Haven​ is my top recommendations and they offer a baking soda free formula as well.

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    Anna Rapp
    Website |  + postsBio

    Anna Rapp is a fertility journalist and non-toxic living expert. When Anna Rapp was struggling with infertility and recurrent early miscarriage, she was diagnosed with diminished ovarian reserve, High FSH, low AMH, low follicle count, endometriosis, and an MTHFR mutation. Despite being told donor eggs were her only solution, Anna used her graduate training in research methods and analysis to read everything she could find on fertility and egg health. Ultimately, she lowered her FSH and got pregnant naturally (twice). She blogs about how she did it and encourages her readers to take charge of their fertility journey and get happy, healthy, and pregnant!

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      Clean Anti-Aging Skincare: Proven Strategies for Timeless Skin
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    Filed Under: Non-Toxic Living Tagged With: beauty, clean beauty; beautycounter swaps

    About Anna Rapp

    Anna Rapp is a fertility journalist and non-toxic living expert. When Anna Rapp was struggling with infertility and recurrent early miscarriage, she was diagnosed with diminished ovarian reserve, High FSH, low AMH, low follicle count, endometriosis, and an MTHFR mutation. Despite being told donor eggs were her only solution, Anna used her graduate training in research methods and analysis to read everything she could find on fertility and egg health. Ultimately, she lowered her FSH and got pregnant naturally (twice). She blogs about how she did it and encourages her readers to take charge of their fertility journey and get happy, healthy, and pregnant!

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    Welcome! I’m so glad you are here :-). I’m Anna Rapp, obsessive researcher, fertility journalist, and non-toxic living expert. Through prayer, research, effort, and grit, I got pregnant naturally after the doctors said it wasn’t possible. I write about low-tox, green living, self-care, prayer, and trying to conceive. Stay for a while!

    More about me →


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